Naviga - Building Partnerships between Marketing & Sales through Process
Marketing
Marketing has one job to do, and one job only; accelerate the
Sales Cycle. Too often Marketing and Sales are seen as two
different departments whose only connection is leads thrown
over the wall from Marketing to Sales.
Naviga can work with you to ensure that leads are worthwhile
before passing to Sales and that there is follow up after the
leads are passed.
Sales
Nothing happens until a Sale is made! Great bit of jingoism, but
reality is that an enormous amount has to be done before a sale
is made. Whether your organisation uses SPIN
®
, Miller
Heimann
®
, CustomerCentric Selling
®
or other sales methodology,
Naviga can work with Sales and Marketing to maximise pipeline
value.
Process
All organisations need process to function efficiently and
effectively. Process, however, has a dark side; rogue processes
that exist for no reason except for satisfying their own
requirements. Naviga works with your personnel to identify
existing processes and then look at Start-Stop-Renew to
determine; which processes are missing, which processes are no
longer required and which processes need to be tweaked to
improve.
© Naviga Business Solutions 2012
Naviga can work with your
organisation to connect Marketing
and Sales, delivering better
results.
How aligned are the KPIs of Sales
and Marketing? Setting KPIs that
reinforce each other is vital to
fostering teamwork.
SLAs build commitments between
Marketing and Sales that ensure
Leads are of a high quality, that
they are followed up in a timely
manner and that meaningful
information is fed back.
SLA setting
KPI setting
Marketing & Sales Teamwork