Doing the right thing...
...and doing it right.
Marketing is future orientated, building
programs to increase competitive advantage.
Campaigns, Events, Lead Generation, Lead
management, SEO, SEM, Blogs and more.
They all require rigorous processes to maximise
the value of leads passed to Sales.
With few exceptions, Marketing organisations
within Australia are best classified as Field
Marketing. As such if an activity is not actively
generating leads than its value must be
questioned as the activity represent a cost
without a connected revenue component.
Marketing
Sales
General Marketing/Sales Process
Tying it all together
Which processes running in
your organisation have
reached, or passed, their use
by date?
This is a common problem.
Often when business needs and
the business environment
change, the existing processes
continue to run without
change. And run without
adding value.
Naviga can work with your
staff to identify dead
processes and help with
removing them.
The business environment we
all work in is changing at a
greater rate than now than
any other time in history.
The rise of the internet as a
general business tool, the
advent of social media and
the expansion of customer
expectations require new
processes to manage new
business needs.
Naviga can work with your
staff to identify unmet
business needs and build
processes to maximise
efficiencies within your target
business units.
KPI changes, SLA changes,
business goal changes,
structural changes. All these
impact existing processes.
It is not that the processes
are redundant, but rather
that they need renewing to fit
the new environment.
Naviga can work with your
staff to refresh existing
processes and ensure they
deliver maximum value to the
organisation.
© Naviga Business Solutions 2012
If Marketing is future orientated then Sales is
firmly anchored in the now.
Sales is the revenue engine of an organisation,
responsible for determining customer wants and
needs, matching solutions to these and managing
the sales cycle to completion.
Typical duties associated with sales include:
Prospecting for new customers
Developing and maintaining
relationships with new and existing
customers
Participating in events
Tracking important sales cycle data such
as activities, prospects, pipeline,
revenue, quota, etc.
Delivering presentations and
demonstrations
Demonstrating an understanding of the
client’s business needs and how your
organisations solutions can help
These are all activities that require precision
processes to ensure each sales person
contributes to the best of their ability.